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WHY PRINT IS STILL SO IMPORTANT.
Print is as effective as it’s ever been and with a publication like Just Kidding, offers niche, long term capabilities that cannot be matched through other mediums. Don’t just take our word for it, it’s widely reported worldwide that the importance of print is now more recognised than ever.
SENSORY
There’s not much for our senses to do with digital channels. We look at our various-sized digital screens… and that’s about it. But with print, our readers not only see the paper but feel it and smell the ink. These sensory experiences are cherished by kids.
TRUSTED
Online fear amongst the youth of today is a huge concern and is continuing to grow. With so much emphasis on internet privacy, parents are looking at trusted sources of entertainment for their children without fear of online pop-ups or ‘unwanted’ content.
ENGAGING
There’s plenty of clutter out there but when it comes to memorable and more noticed campaigns, print is the answer. It’s easier to make your messages heard in print with unique ways to engage audiences alongside lost lasting design.
CREDIBLE
Distribution within school environments infers credibility of brands within the magazine. With every page turn, teachers, kids and parents know that what they are reading is reliable and safe information. Just Kidding continues to promote healthy living & high moral standards.
WANTED
Print has fresh currency in todays digital world. Print has power, wanted ownership and is now more prestigious than ever. We recall and retain information better when it’s printed without having to trawl across the internet and mentally piece information together.
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